tag:blogger.com,1999:blog-766656158998930526.post3442776282218024256..comments2024-03-23T06:42:00.732+01:00Comments on LGBTI ALMS 2012 BLOG: Angela Brinskele, Mazer Lesbian Archives, West Hollywood, USA: Using Social Media and Oral Histories to promote and gain support for your organization regardless of your budget.LGBTI ALMS 2012http://www.blogger.com/profile/16476681229383980702noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-766656158998930526.post-77894318718047356432012-07-25T18:11:57.218+02:002012-07-25T18:11:57.218+02:00Lin, You bring up many good points and maybe the a...Lin, You bring up many good points and maybe the academics will all jump on you at once and you will have dragged them to the blog in spite of themselves! We need tools like the grid you mentioned as it sounds like a great way to measure and keep track of people and funding. It sounds like you are saying that most orgs there are funded by something other than individuals. This is the worst economic time in my lifetime for raising money but statistics show that individuals or small donors continue to be willing to give even in these times. So maybe that is where some significant change will take place. We will all have to learn better how to ask people for small gifts. It sounds like we can learn a great deal from each other.The Mazer Lesbian Archives Bloghttps://www.blogger.com/profile/07983718593616088267noreply@blogger.comtag:blogger.com,1999:blog-766656158998930526.post-33145793786234193232012-07-24T18:04:12.050+02:002012-07-24T18:04:12.050+02:00Angele, I think this is a really interesting topic...Angele, I think this is a really interesting topic and one that is very relevant for the LGBTI ALMS 2012 community. Online networking - the online possibilities - and offline networking are two valuable toolsets to be able to use as heritage professionals. Underlying the use of the online networking possibilities is of course the goal: what you are wanting to achieve. In fact, each of the tools supports the main goal, and in your case that is, beautifully said, "promote, present, inform and educate as well as gain access to new supporters".<br />Do you use stakeholder analysis in deciding who to target, and when? Stakeholder analysis allows you to define who is an important actor relative to your goal. You can start quite randomly naming actors (individuals, institutions, bodies) and then placing them on a grid. Do they have a high interest or a low interest in what you do? Do you want them to have a higher or a lower interest? Do they have high power to influence outcomes, or low power? If they have low interest and high power you will want to think of strategies to increase their interests and you will look at others on the grid to see how they can help you in your strategy. When preparing for this conference for example we realised that academics are an important group to have at the table AND that many academics (don't all jump on me at one!) are not great at reading blogs. So we have to have other strategies to inform them, like email-based discussions and lists they subscribe to.<br />You talk about using social media for fundraising. I hope you can go into some detail on this at the conference. In Europe we do not have a great tradition of philanthropy, or should I say it is unusual for many civil society organisations to crowd source their finances. This has important repercussions. For example, we have a terrible economy at the moment and funding organisations have less money to give. Many organisations are used to having funding. Now they have none. We need to learn to ask people for small gifts of money, to make specific activities possible. You have a lot to teach us in this area. I look forward to hearing more!Lin McDevitt-Pughhttp://netsheila.comnoreply@blogger.com